Privacy Policy

New Brooklands Ltd is committed to protecting your privacy.


In this Privacy Policy the terms ‘we’, ‘us’ and ‘our’ are references to New Brooklands Ltd (New Brooklands) , company number  09574530 and registered office is 94 High Street, Newton-le-Willows, WA12 9SH. We are committed to ensuring that your privacy is protected and will treat all information held about you in accordance with this policy which is in line with current UK legislation.  For these purposes New Brooklands is the ‘data controller’ meaning that we decide how and why the personal data that we collect is used.

If you have any queries concerning your personal information, please contact us at:

This Privacy Policy sets out the basis on which any personal data we collect from you or through our website.  Please read carefully to understand our practices regarding your personal data and how we will treat it, including:

  • Information we collect
  • Using the information we collect
  • The legal basis upon which we deal with your information
  • Data retention
  • Disclosure of information
  • Security
  • Your rights
  • Contact
  • Complaints

Your privacy is important to us, and we are committed to keeping your information secure and managing it in accordance with our legal responsibilities under applicable data protection laws.

This Privacy Policy was last updated on 23 May 2018.

Information we collect

We only gather the personal information we need for business purposes in order to provide you with the services you have requested or to comply with our regulatory obligations, as well as appropriate news and information where you have agreed to this. The personal information we typically collect includes:

  • your name, email address, telephone number and property address when you use an online form to arrange a viewing, register for property alerts, request a valuation or lettings consultation, book a mortgage appointment or submit an enquiry
  • details included on any enquiry form you submit in relation to conveyancing or mortgages
  • cookie data which relates to your use of our website
  • data sent from your browser to our server which may include:
    • the time, date and duration of your visit to our website
    • the site from which you have come (the referral URL)
    • the pages visited on our website
    • your IP address

We may also collect information from you in connection with a service or product provided to you by us, including personal information such as:

  • your name, address, phone number, email address, details of your property and financial status when you request a viewing
  • your name, postal address, phone number, email address and details of your requirements where you engage us to provide estate agency services on your behalf either in branch, at your property, by telephone or by email
  • where appropriate your marital status, date of birth, nationality and tax status when you enter into a residential sales or lettings agreement with us
  • your date of birth, nationality and other details from identity documents which you provide to us where we are required by law to carry out know your client anti-money laundering checks and right to rent checks and the results of those checks
  • details of your mortgage arrangements, confirmation of how long you have owned the property and details of the source of monies invested in the property when you register to sell
  • proof that you have sufficient funds to pay any deposit required when you wish to make an offer to buy a property
  • evidence of the source of funds you will be using to buy a property, including for example, a copy of your bank statement or an agreement in principle from your mortgage provider
  • evidence that you have the right to let a property where you are a landlord and instruct us to assist you with letting a property
  • your bank details for the payment of rent and deposit if you are a landlord or tenant, as applicable
  • details of any mortgage or insurance, licensing documentation and service contracts which you have in place in relation to a property you wish to let where you are a landlord and we are providing you with letting services
  • your marital status, employment details, national insurance number, nationality, residential status, bank details and credit history when carrying out referencing and credit checks and the results of those checks
  • details relating to your property including photographs, floor plans, energy performance certificate ratings/ home reports, property description and survey results when you engage us to market a property for you
  • photographs of your property when we market your property for sale or to let, prepare an inspection report on the condition of your property, or when we prepare an inventory to record the condition of your property at the start or end of a tenancy
  • your contact details, move in and move out date, utility meter serial number and meter readings where you are a landlord or tenant, prior to a tenant moving in to a property and when the tenant moves out
  • your move in and move out date and details of the deposit you have paid where you are a tenant when registering or releasing any deposit from a deposit protection scheme
  • your client reference number and the balance of any debt which you owe if we are required to take steps to collect a debt or take possession of a property
  • references relating to you, or information required to prepare a reference for you where you are a tenant
  • data provided by you via our website contact form.  This information is securely held on our hosted website provided by Jaw Digital.  Please refer to their privacy policy

Using the information we collect

We only gather the personal information we need for business purposes in order to provide you with the services you have requested or to comply with our regulatory obligations, as well as appropriate news and information where you have agreed to this.

The majority of the personal information which we collect will have been voluntarily provided by you, however we may also obtain your personal data from other sources including:

  • online property portals such as Rightmove
  • other publically available sources such as the electoral roll and HM Land Registry

Your information will be used by us in connection with the following purposes:

Providing you with services

  • To provide you with estate agency services which you have asked us to provide, including but not limited to:
    • helping you to sell your property, or to find a property to purchase
    • valuing your property
    • letting services
  • to provide advice on financial services related to your property transaction, including mortgage
  • to introduce you to mortgage and conveyancing services
  • to protect a tenant’s deposit by registering it with a deposit protection scheme;
  • to take payment from you for the services which we provide
  • to arrange and carry out viewings
  • to process the receipt and payment of rent, maintenance and tax for you if a property is being let
  • to arrange an energy performance certificate or home report inspection for you
  • to arrange an inventory check or to prepare a report on the condition of a property if it is being let
  • to ensure that utilities are in place and that utility companies and local authorities are able to contact you for billing purposes when you move in to a property
  • to carry out tenant referencing and credit checks to assess if you are creditworthy before you move in to a property. To carry out such checks, your personal information may be shared with credit referencing companies
  • to better understand your requirements and provide you with services specific to your needs
  • to improve the services we offer by analysing your personal information so we better understand how you use our services
  • to keep client records up to date

Marketing our services to you

  • to provide you with general updates in relation to the property market, in accordance with your preferences
  • to provide you with information which we reasonably believe may be relevant to you based on the services we are providing to you including information on mortgages and conveyancing services
  • to carry out targeted advertising to you on social media websites such as Facebook where you have already shown an interest in our services

Responding to your queries

  • to help answer any questions which you have asked one of our agents or staff members
  • to provide you with a quote for our services

Improving our website

  • to analyse cookie and website usage data to keep improving our website
  • to allow us to customise the content which is presented to you based on your likely interests

Legal and regulatory obligations

  • to comply with applicable laws where we are obliged to retain and/or disclose certain information
  • to investigate or address claims or complaints relating to your use of our services
  • for internal and external auditing purposes
  • to carry out anti-money laundering checks
  • to carry out right to rent checks


  • to transfer information to any entity which may acquire rights in us
  • to collect a debt which is owed to us
  • for onward referencing where you are a tenant

The legal basis upon which we deal with your information

Wherever we collect or use your personal information, we will make sure we do this for a valid legal reason. This will be for at least one of the following purposes:

  • because it is necessary to fulfil the terms of our contract with you - if you have entered into a contract with us for example to sell a property
  • because it is necessary to support the legitimate interests of our business in providing estate agency services efficiently to meet your needs - in all such cases, we will look after your information at all times in a way that is proportionate and respects your privacy rights and you have a right to object to processing as explained in the section on Your Rights below
  • to meet responsibilities we have to our regulators, tax officials, law enforcement, or otherwise meet our legal responsibilities
  • where we have obtained a clear consent from you - we will always make it clear when we need your consent and how you can change your permissions at any time thereafter

If you would like to know more about the legal reasons or legitimate interests that apply to a particular way in which we use personal information you can contact us at any time.

Data retention

The personal information that you provide will be retained by us in accordance with applicable laws. We will retain your data for as long as is required to comply with our regulatory and statutory obligations to ensure that we are able to assist you should you have questions.  However, we will take reasonable steps to destroy or de-identify personal information we hold if it is no longer needed for the purposes set out above. We will only hold your personal information on our systems for as long as is necessary for the relevant purpose for which it was collected.

Disclosure of information

The information you provide to us will be held on our computers in the UK and may be accessed by New Brooklands directors and staff for the purposes set out in this Privacy Policy or for other purposes approved by you. We may also provide your personal information to other service providers for the purposes of administering our business.

We may also disclose your information to the third parties listed below for the following purposes:

  • service providers who need to know the information in order to provide us or you with a product or service including our approved contractors for the purpose of carrying out maintenance or gas safety checks at your property, surveyors where you or your mortgage provider require a homebuyers or structural survey to be carried out, energy performance certificate companies where your property requires an EPC to sell or let, your conveyancer, mortgage or insurance adviser
  • our panel conveyancing firms if you ask us to arrange conveyancing services for you
  • law enforcement bodies and/or other regulatory entities in order to comply with any legal obligation or court order including the police, HMRC and local authorities
  • auction houses where the property you are buying or selling is being sold by auction
  • referencing companies to check your creditworthiness and to help prevent fraud and money laundering, the check will leave a soft ID footprint on your credit file which should not affect your credit rating
  • social media networks such as Facebook for marketing purposes
  • debt collection companies to assist us in collecting any monies which you owe to us where payment is overdue
  • third parties as necessary in the event of a claim or dispute relating to the use of our services
  • if we are providing you with letting services we may share your personal information with:
    • the landlord, tenant or their guarantor to comply with our legal obligations, including our obligation to keep the landlord fully informed where we manage a property on their behalf and to allow you to contact each other directly in circumstances where the landlord is managing the property
    • the Deposit Protection Scheme for the purpose of providing a tenancy deposit to a protection scheme
    • any professional governing body of which we are a member with responsibility for raising professional standards amongst letting agents, where information relating to you is requested by them in order to protect your interests
    • The Property Redress Scheme where they are providing an alternative dispute resolution service in connection with the letting services which we are providing.
  • if we are providing you with mortgage, protection or insurance advice, to progress your enquiry or application we may share your personal information with third party product providers


We employ security measures which aim to protect the information provided by you from access by unauthorised persons and against unlawful processing, accidental loss, destruction or damage.

We also expect you to take reasonable steps to safeguard your own privacy when transferring information to us, such as not sending confidential information over unprotected email, ensuring email attachments are password protected or encrypted and only using secure methods of postage when original documentation is sent to us.

Your rights

Subject to certain exemptions, and in some cases dependent upon the processing activity we are undertaking, you have certain rights in relation to your personal information.  These rights are:

If you wish to access any of the above mentioned rights, we may ask you for additional information to confirm your identity and for security purposes, in particular before disclosing personal information to you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive.

You can exercise your rights by contacting us using the details in the Contact section of this Privacy Policy.  Subject to legal and other permissible considerations, we will make every reasonable effort to honour your request promptly or inform you if we require further information in order to fulfil your request. 

We may not always be able to fully address your request, for example if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way.

Right to access personal information

You have a right to request that we provide you with a copy of your personal information that we hold and you have the right to be informed of; (a) the source of your personal information; (b) the purposes, legal basis and methods of processing; (c) the data controller’s identity; and (d) the entities or categories of entities to whom your personal information may be transferred.

Right to rectify or erase personal information

You have a right to request that we rectify inaccurate personal information. We may seek to verify the accuracy of the personal information before rectifying it.

You can also request that we erase your personal information in the following limited circumstances:

  • where it is no longer needed for the purposes for which it was collected
  • where you have withdrawn your consent (where the data processing was based on consent)
  • following a successful right to object
  • where it has been processed unlawfully
  • to comply with a legal obligation to which we are subject

We are not required to comply with your request to erase personal information if the processing of your personal information is necessary:

  • for compliance with a legal obligation
  • for the establishment, exercise or defence of legal claims

Right to restrict the processing of your personal information

You can ask us to restrict the processing of your personal information, but only where:

  • its accuracy is contested, to allow us to verify its accuracy
  • the processing is unlawful, but you do not want it erased
  • it is no longer needed for the purposes for which it was collected, but you still need it to establish, exercise or defend legal claims
  • you have exercised the right to object, and verification of overriding grounds is pending

We can continue to use your personal information following a request for restriction:

  • where we have your consent
  • to establish, exercise or defend legal claims
  • to protect the rights of another natural or legal person

Right to transfer your personal information

You can ask us to provide your personal information to you in a structured, commonly used, machine readable format, or you can ask to have it transferred directly to another data controller, but in each case only where:

  • the processing is based on your consent or on the performance of a contract with you
  • the processing is carried out by automated means.

Right to object to the processing of your personal information

You can object to any processing of your personal information which has our legitimate interests as its legal basis, if you believe your fundamental rights and freedoms outweigh our legitimate interests.

If you raise an objection, we have an opportunity to demonstrate that we have compelling legitimate interests which override your rights and freedoms.

Right to object to how we use your personal information for direct marketing purposes

You can request that we change the manner in which we contact you for marketing purposes.

You can request that we do not transfer your personal information to unaffiliated third parties for the purposes of direct marketing or any other purposes.

Right to obtain a copy of personal information safeguards used for transfers outside your jurisdiction

You can ask to obtain a copy of, or reference to, the safeguards under which your personal information is transferred outside of the European Union.

We may redact data transfer agreements to protect commercial terms.

Right to lodge a complaint with your local supervisory authority

You have a right to lodge a complaint with your local supervisory authority (the contact details for which are set out in the Complaints section of this Privacy Policy) if you have concerns about how we are processing your personal information.

We ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time. 


If you have questions or comments about our Privacy Policy or if you wish to exercise your rights mentioned above, please contact our Data Protection Officer by:


Post: Data Protection Officer, New Brooklands Ltd, 94 High Street, Newton-le-Willows, WA12 9SH

Telephone: 01925 222266


If you have any concerns or complaints as to how we have handled your personal data you may lodge a complaint with the UK's data protection regulator, the ICO, who can be contacted through their website at or by writing to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.